Conversion Rate Optimisation Programme

Testing programme for pages that already receive traffic and already convert a little. What you get: - Funnel review with drop-off points identified by segment - Test backlog scored by expected impact and effort - Two tests per month, built, run and read out - Statistical read with a clear keep, kill or iterate call - Monthly session where your team can veto the next test batch This line needs at least 8,000 monthly sessions on the pages in scope to produce readable results.